The Research Of Reports About The People's Daily Ecological Weekly

In recent years,with China's rapid economic growth,environmental and ecological problems are also increasingly highlighted.Due to the upgrade of the contradiction between man and nature,environmental pollution,shortage of resources and deterioration of ecosystem,become a problem before people have to pay great attention to.Party's eighteen big report with particular emphasis on the construction of "ecological civilization" the ruling idea,quite a long period of time in the future,ecological environmental construction will be included in the party and the country's overall strategic decisions and to realize the great goal of whole society.In fact,all kinds of media have reported more and more attention in the field of environmental ecology,among them,the central mainstream media as an important reference object,party and government department decision on ecological environmental reports have self-consciousness and more crucial role.In this paper,using the method of content analysis,in 2016 the People's Daily study on special ecological weekly.The first chapter is the introduction;Chapter 2 as the research design and data analysis,the columns from the layout,issues,framework,tone,source and genre in detail;The third chapter to the operation of the columns of the basic experience and existing problems are summarized and discussed;The fourth chapter is to explore the future ecological weekly report of improvement and development strategy,so as to provide reference for other media reported for ecological environmental protection.