Role Of Enterprise Social Media Usage On Employee Performance On The Banking Industry In Uganda

The purpose of this study was to establish value of Enterprise Social Media(ESM)usage on the employee performance in the banking industry in Uganda and to clarify the impact of enterprise social media usage on employee performance in the banking industry in Uganda.Data was collected from 240 respondents using a structured questionnaire which was administered to the respondents through an online link(http://ee.kobotoolbox.org/x/Ctw XDGw Q).The questionnaire was with a five-point Likert scale containing questions concerning self-presenting,information sharing and entertainment.The evidence from the study shows that social media plays a very significant role in employee performance in the banking sector in Uganda.Therefore,the study concludes that more efforts are needed to push ESM through providing more easy and convenient mobile applications that are easily understood by all clients and employees of different origin.