Media Convergence From Television News Production Model Of Constructing Innovative

"The media convergence" in the world of the media industry is generallyaccepted, the development trend of the media industry in western theoreticalexploration and practice areas obtain primary results, although in our countrythe try to start later, but for the existing system characteristics andecological industry have made effective exploration. And TV news as a developmentcourse and not long in today’s still occupy the news spread of mainstream positionthe industry, facing the impact and the difficulties have to cause practitionersand experts, scholars’ attention and thinking. This needs explanation clear whytelevision news production to a new concept revolution, today’s media ecologyand what happened the change of the landmark.Make it clear after these problems, this article attempts from the "content"and "form" the two dimensions of the television news production to make clearthe way of integration. In content,"fusion news" production mode for we haveprovided relatively mature example, here the "content" both micro sense ofinformation integration, also have macro sense of content output structureconstruction. Its innovative fusion is the key is "people", the power oftelevision news practitioners if not automatically updates themselves on theconcept, in practice unceasingly seek metamorphosis, so the reform andinnovation that is lost core basis. And in the new media and the "new media"before the huge impact, strong, and reject or against is obviously not rational,in new media content of effective integration is also rich TV news content ofthe necessary way.And in the mode of transmission of the operation of the relative change inmore direct and obvious, we will change into the catalytic factors "internal"and "external", will fusion ideas into "positive fusion" and "reverse fusion"."Positive fusion" refers to the use of the spread of the active media platformadvantage, comprehensive and integrated multimedia channel, using multimediatechnology, development of multimedia terminal, let spread most diversified communication effect, channel maximization. And "reverse fusion" were alsodiscussed in the outside world the constraints and influence, how to adapt tothe new changes can be audience needs. In addition to mobilize various ways tocontinue to broaden the outside channel,"points of the spread" the meaning andcharacteristics also need to analyze and understand further specified, thestrongest effect of the "interactive mode" exploration to the bold innovationand improvement.Finally, we must also be aware that "media convergence" in our media stilltrudging territory, its own existence the contradictions and weakness isincluding TV news media form, we need to constantly thinking about and askquestions. But it is undeniable that face the impact of the new media, thetraditional media if only it is adaptable to make adjustment is not enough, reformand innovation inevitable from concept to practice of the reconstruction of thefundamental. For what is a "wholesale fusion" or "local fusion, fusion technologybase and extension of the management idea, the paper also make a little thinkingand prospect.