Research On The City Image Building Function Of The City Subways

In the worldwide urbanization progress, the development of the "City" has caught spotlight of the community. The city, as a gathering place for human productivity and living, is the birthplace of civilization. The city not only in cultural innovation and civilization gave birth to bear an important role to play in the process of modernization and construction of the role of the material bearer and the human spirit. The direct impact of globalization is to promote the country’s blend of open exchanges and economic cooperation, but also brought a fierce competition among cities and cultural competition. In the city competition, the city’s image is a reflection of an important resource elements of the urban core competitiveness are increasingly common concern. The image of the city is the largest city of intangible assets, which embodies the intrinsic qualities of the city, the level of development and degree of civilization. The image of the city as an important resource elements of the urban core competitiveness has also been increasingly common concern, however, on the city’s image in China more than stay in the city image construction, but less involved in the field of communication.City subway, as an important part of the urban physical space, plays an important role in urban life. City subway as a means of transport, bringing a convenient mode of transportation, but more importantly, it has brought new means of communication. City subway in its original physical properties, but also took on more virtual attributes, such as carrying a local urban culture, the performance of the mental outlook of the urban groups. In this study, a case study to the Beijing Subway is conducted relying on Propagation theory. Research aimed at Beijing subway transport properties affect the image of the city of Beijing, the functions of image building in Beijing and the Beijing Subway as the properties of the media the image of the city of the city.In this study, the survey subjects were divided into three categories, namely Beijing native resident alien of new immigrants, foreign staff., Native residents refers to the native residents of Beijing, was born and grew up in Beijing by Beijing, the most profound cultural influence. New immigrants generally refers to graduation employment, military jobs, the crowd settled in from other provinces to settle in Beijing. The foreign staff generally refers to the study, travel, work or other reasons, a short residence or stay in Beijing crowd. In this study, the research methods of in-depth interviews, random observations, interviews with a sample of84people, of which26native of Beijing, Beijing28new immigrants and foreign workers30. Through the analysis of the research, the initial formation of the view that:City subway tool concept of "point of view. The author around the Beijing subway line operator, the Beijing subway infrastructure construction, service of staff of the Beijing Subway, Beijing Subway ecological environment and other aspects of the research and analysis of the physical construction of the Beijing Subway left the impression in the minds of passengers, as well as to Beijing. The impact of the image of the city. City subway as a means of transport, has changed its original military preparing tools attributes, is becoming a service people’s work. The city subway convenient to people’s lives, and occupies a very important position in people’s lives. The same time, as a convenient means of transport, metro has also led to the surrounding commercial development along the MTR. led to the commercial development of the entire city. The city subway as a "transport" position to change its role, building brand image and other measures affecting the image of the city of Beijing.City subway concept of media point of view. Subway carrying the transport properties of the entity’s functional, but also carries the transfer of culture, brought together "virtual". City subway as a virtual "media", providing people with a place for exchange, venting space, looking for the place of spiritual sustenance. To create a "media" atmosphere in the city subway, to the people through language, behavior, eyes convey positive or negative information, the flow of information to create the overall atmosphere and image of the city. City subway in the process of shaping of the image of the city as a "media" plays an important role. Analysis, research examples above view argues that this thesis the following conclusions:The Beijing Subway affect image of the city of Beijing. City of culture, the development of the times, the mental outlook of the city, the city’s historical heritage and other elements are dependent on the people to carry and spread the image of people in the city on behalf of the city’s overall image. The city’s people’s speech, behavior, actions tend to be the first impression of this city left to others, if the people of the city of elegant and decent conversation, reflect the good quality, then the city has brought to people this, left to the people that impression. Conversely, if the people of a city spitting, public loudly, then these negative information will always remain in people’s minds, to form a first impression of the city to bring people, and even become final impression. Beijing Subway to provide a platform, brought together people here, people’s behavior affects the image of the city of Beijing.The Beijing Subway could shape image of the city of Beijing. Metro is a medium, the medium in the subway, the manners of human behavior even thinking affect the formation of the image of the city of Beijing. The people in the Beijing Subway Beijing city image shaping by the following means to bear the responsibility to play a role:the people in the metro full understanding to the role of the people in the image building; people in the subway understanding to the city’s heritage in the city image. Portrayal of the people; subway took the initiative to shape the consciousness of the city’s image.