Study On The Media Image Communication Strategy Of Baotou City In The Media Environment

This paper mainly takes the traditional media People's Daily and the new media microblog to collect data,the People's Daily presents Baotou City is an old industrial city,civilized city,as well as green city,Baotou City on Weibo is a national scientific and technological progress demonstration city,cultural heritage of the growing city.Audience awareness of Baotou City's city image is Deer City,is an open and inclusive ecological livable city,the relevant person in charge of the Civilization Office said that 2020 is Baotou City to strive for a civilized city six consecutive crowns of the decisive year,for the creation of a civilized city added more new connotations,Baotou City media image of the shaping of success and shortcomings,Part of the media image has formed the audience awareness,and the form of publicity is also constantly enriched,the deficiency is mainly reflected in the use of the media,the use of new media is not sufficient,low influence,Baotou City city image mobile phone applications less,less urban image propaganda film,dissemination of content,the dissemination of the latest content is low attention,there is a stereotype,City residents of the city image is not enough understanding,publicity and other issues,and according to these problems,with the corresponding communication strategy thinking,improve the use of new media,improve influence,more development with Baotou City image of mobile phone APP,carefully planned and produced Baotou City image propaganda film,more all-round,more all-round,more comprehensive,more comprehensive Three-dimensional interpretation of Baotou City image,increase the sense of responsibility and cohesion of citizens,update the features of the content,and actively contribute to the official media.