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Research On The Platformization Of Digital Publications Distribution Channel Under Steam Mode

Posted on:2021-02-22Degree:MasterType:Thesis
Country:ChinaCandidate:L N JinFull Text:PDF
GTID:2428330623981241Subject:Media Economy and Management
Abstract/Summary:PDF Full Text Request
China's digital publishing industry is in a stage of rapid development.According to "Several Opinions on Accelerating the Development of China's Digital Publishing Industry",by 2020,traditional publishing units will basically complete digital transformation,and the total output value of digital publishing will strive to reach 25% of the total output value of the press and publishing industry,The overall scale is at the world's leading level.The rapid development of digital publications has broken the original publishing landscape,the publication structure has changed significantly,and new distribution channels are constantly emerging.However,the existing digital publication distribution platforms sell single types of digital publications,and it is difficult for users to obtain different types of digital publications on the same platform.The Steam game platform is the largest global comprehensive digital distribution platform established in 2002.It is an interactive game platform that integrates game resources and has an anti-cheat system.The purpose of this study is to build a new digital publication distribution platform that can integrate digital publication resources to achieve the sale of multiple forms of digital publications within a platform,increase the sales of digital publications and increase its operating income.The operation mode of digital publication distribution platform and Steam platform is extremely applicable.Therefore,the establishment of digital publication distribution platform can make full use of the operation mode and functional characteristics of Steam platform,that is,the establishment of digital publication distribution platform based on Steam mode.The new digital publication distribution platform can take advantage of the Steam platform's operating model,combined with the Steam platform's functional advantages,to create a functional section based on the characteristics of Steam and digital publications,and realize the platform's digital publications with the VAC system and other digital copyright protection technologies Copyright management.In short,the digital publication distribution platform based on the Steam model effectively integrates digital publication resources,realizes the collective sales of digital publications,provides users with convenience and realizes the double increase of digital publication sales and operating income It provides users with a new and diversified new distribution platform,as well as new distribution channels and revenue-generating paths for digital publication distributors.
Keywords/Search Tags:Steam platform, operating model, digital publication distribution platform
PDF Full Text Request
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