A Study On The Operating Platform For Digital Publishing Of The University Press

Currently, the digital publishing industry is entering a period of rapid growth, with the gradual refinement of the strategic adjustment of the industrial chain and industrial policy, and the field of digital publishing has gradually become a pioneering area which has a certain degree of difficulty to invest and develop. University Press is transformed from traditional publishers to the role of digital publishers, and they also seek a breakthrough in the reform. What the University Press faces are not rugged and towering peaks, but a digital publishing strategic blue ocean. Relying on a small part of the swimmers that only use the websites to publicize their books is not enough, in order to cut through the wind and waves on their way towards it, they need to have the ability and courage to multiply sail voyage.Therefore, the University Press invested and built the digital operating platform, also has autonomy to carry out the basic network architecture of digital publishing, and also manage the digital publishing platform scientifically and effectively. And the platform is an indispensable material foundation for this transitional era, and also an important strategic initiative to seek long-term development, but also an outstanding contribution to the boosting cultural and creative industries by the University Press. Form the data of the investigation of the109University Presses in China, some of them which the scale is large has established the operating platform of digital publishing, and is cutting through the wind and waves on their way towards the with the blue ocean of the information and network, forming the type of a self-built platform, the type of commercial operating platform and the type of cooperation platform.Firstly, the paper analysis the overall historical situation of the University Press digital publishing operations platform, aiming at the development of the digital publishing platform of the operators-University Press, providing a logical basis for the below analysis of the problems. Secondly, based on the results of the census of the national University Presses, the paper draw a case of the foreign University Press which is more successful operators in the field of digital publishing platform-Oxford University Press, to explore the developing path of the China’s University Press digital publishing operation platform. Thirdly, the investigation for digital publishing operations platform by the domestic and foreign University Press, especially the109University Press digital publishing, involves large amounts of data and classification, including their quantity, classification, content, features and success stories, in order to grasp the overall situation of the Chinese University Press digital publishing platform. Finally, according to the results of the census of the University Press Digital Publishing, the paper inquires into the input mechanism operating platform, brand management, community management, performance management of strategy and propose feasible measures.