Research Of All Copyright Operation Mode Of Network Literature Industry In China

With the development of mobile Internet,China's network literature has experienced the original "content is king" budding stage to "channel is king" development period,and began to "user is king" full copyright era transition.The so-called full copyright operation is around a copyright of literary works of high quality,with the point of face of its diversified development in order to achieve the maximization of commercial value,not just limited to online reading and download the line to read these two ways.Because of the network literature and the inherent entertainment,extensibility and interactivity,outstanding network literature works can pay online reading,publishing printed books,audiobooks,adapted into a multi profit model of film and television works or game,anime,surrounding derivatives,to maximize business benefits.In the past two years,the network literature market after a large-scale merger,acquisition and reorganization,has formed a relatively clear market pattern of industrial ecology and copyright normalization are the two major characteristics of network literature industry.At the same time,the network literature in capitalization,there exist many problems in the process of industrialization.Paper respectively from the aspects of content,channel level and copyright extension level study of the causes of all copyright operating problems,and puts forward the relevant optimization path,for enterprise network literature in the "entertainment" under the trend of development.The full text mainly consists of five parts:First of all,mainly is the study of the current situation of the development of network literature of our country.In the one hand,this paper defines the relevant concepts of the network literature and the whole copyright operation,and makes an overview of the development process of the network literature since its birth.This section is divided into three stages,namely,from the network text appears to the content is king,from content is king to channel is king,from the channel for the king to the user is king.In the other hand,it summarizes the current situation of the development of network literature in China.Network literature has realized the contents of the present production and cross-border integration to the entertainment industry,formed a set of content production,film and television adaptation,game development and surrounding derivative brand setting up and operation of benign full copyright ecosystem,this kind of operation mode,in turn,stimulate the production of high-quality copyright content resources.Next,from the aspect of content,channel,copyright extension of network literature copyright all operating model to conduct a comprehensive analysis.At the content level,enterprise network literature by writers and acquisition of literature websites,deep excavation works for IP multivariate development,toestablish a reward system to realize the industrial chain upstream of the market share of excellent works;At the channel level,through the establishment of the entire media platform,the use of advanced technology to implement the full media publishing,personalized reading to create the economic potential of the consumer market mining;In the extension of copyright,it is through the audience segmentation,ecological layout and open cooperation,the development of the surrounding derivatives and benign interaction to maximize the benefits of mining.After summarizing and analyzing the full copyright operation mode,taking the "BAT" as the representative of the large Internet literature group as an example,this paper analyzes the strategy of the whole copyright operation of the enterprise at this stage.Whether it is Baidu literature relying on big data platform,using the precise positioning of the user demand entrance resources led "Internet plus" upgrade,Ali literature using open access to high quality content resources,radio + Internet model to create a family entertainment ecosystem,or Tencent literature to create Star IP and the use of social interaction to maximize the benefits of economic benefits,the Internet giant companies are all kinds of strategies for the operation of the whole copyright model innovation.Through the analysis of "BAT" operation mode,this paper points out the existing problems in the content,channel and copyright extension of online copyright management.At the content level,the content creation is dominated by the market,and there is a phenomenon of IP homogeneity,the lack of deep development of high-quality content resources;At the channel level,there has been a blind hoard of high priced IP works,industry barriers to limit the quality of IP horizontal expansion and other phenomenan.Extension in copyright level,main performance for innovation of copyright,copyright agent with the value evaluation value is missing.These are the problems that must be paid attention to and solved urgently.Finally,the paper puts forward the relevant optimization path for the problem of network copyright.In the content level,the author should optimize the incentive mechanism,innovative IP content,and constantly integrate multi resources,dig out the value of intangible assets;At the channel level,we should strengthen the industry self-regulation,to avoid vicious competition,strengthen the development of IP linkage,thus forming a cluster effect;In the extension of copyright,we should pay attention to the construction of community economy,establish and perfect the internal evaluation mechanism of copyright value.