Research On Construction Of Social Memory In Trust In China Of CCTV

The stable development of a country can't be achieved without traditional spiritual culture which is the ideological guarantee of social cohesion and spiritual foundation of Chinese people's sense of belonging.As one of mass media,television attaches great importance to promoting traditional culture and passing Chinese spiritual beliefs,giving birth to a large number of great culture programs.Personal letter is a part of recalling social history.Using letter as its carrier,CCTV Trust in China adopts new form,translates political voices into social voices and demonstrates the strength of nation's belief and brilliance of humanity to change it into social memory of public consensus.This program is profound in terms of its social meaning.Taking Trust in China as the study object,this paper relies on theoretical framework of social memory and aims to explore the roles of media,methods and social meanings of program in building social memory.This paper believes Trust in China is born in complex and diverse context and uses fours memory mediums,including words,interaction,pictures and space to present social memory containing the connotation of nation's spiritual beliefs.When presenting social memory,the program also uses unique method to arouse and build social memory:unique incorporating practices and inscribing practices build social memory in flexible ways.The form content,ritual interaction,ritual symbols build social memory in mighty ways.Program presents nation's spiritual beliefs in a three-dimensional and lively way,Program uses emotions and memory as link to arouse and build social memory to allow nation's spiritual to be received and passed among audience.By watching this program,audience find nation's foundation in unpredictable modern society and gain the sense of belonging,further strengthening social cohesion in spiritual level and reinforcing people's national identification.This program is illuminating because arousing the emotion of the program is conducive to the cohesion of collective consciousness and ritualization of program will promote the inheritance of faith.