Research On The Media Construction Of National Cultural Memory In Guangdong Satellite TV's "National Music Encyclopedia"

National culture memory is the common memory of a nation's own national culture and the total of life attitude and thinking mode engraved in the subconsciousness of each member of a nation.National culture memory plays an important role in inheriting national culture,constructing national identity and strengthening national identity.National cultural memory is abstract,which needs to be constructed with the aid of carriers in the contemporary,and television is the media carrier for the construction of cultural memory in the visual era.The original cultural program "National Music Ceremony" of Guangdong Statellite TV,throughing the media construction of cultural memory,the inheritance and dissemination of traditional culture is realized.This article takes Guangdong Satellite TV's "National Music Ceremony" as the object,applies the cultural memory theory to it,studies the symbol construction,identity construction,and value construction of the national cultural memory of the program,Finally,it briefly summarizes its enlightenment and shortcomings to the construction of cultural memory.The introduction part states the background and significance of this research,summarizes the previous studies and black places,and determines the research thought and methods."National Music Memory",uses "national music" as the theme,which is an innovative work of original cultural programs,but the academic research is still inadequate.The theory of cultural memory is mostly used in the fields of psychology,folklore,literature,etc.however,the attention in the field of communication is still insufficient.This article takes "National Music Ceremony" as the research object,extends the cultural memory theory to the field of television media to explore the inheritance of traditional culture in the mainstream media.The first chapter gives a brief introduction to the research object "National Music Ceremony",arranges simplely to the study of the theory of "cultural memory",and analyzes the relationship of them."National Music" is an important carrier of the cultural memory of the Chinese nation."National Music Ceremony" of Guangdong Satellite TV uses television media to innovate and disseminate the national music culture and construct cultural memory for the audience.Finally,it is concluded that the "National Music Ceremony" is carrier of cultural memory.The second chapter uses the text analysis method to layers of progressive from the three aspects of audio-visual symbols,ritual symbols,and character symbols,exploring the image memory of the construction of the national music,the scene memory of the competition and the emotional memory of the nation in the "National Music Festival",gradually arrived at the construction of national cultural memory.Culture conveys its meaning through symbols.This chapter mainly analyzes this program how to using TV symbols to realize the construction of national cultural memory.The third chapter mainly about multiple identities developed by a program of traditional Chinese classic music contest.Under the global context,China is faced with various identify risks.From the perspective of cultural,national and market identities,Part 3probes into the establishment of multiple identities of National Music Ceremony.This will be of great significance to ethnic unity,patriotism development and stronger competitiveness of the program.The fourth chapter mainly analyzes the construction of the value of the cultural memory of the "National Music Ceremony",which is fundamentally to realize the construction of value in an imperceptible way,thus exerting a positive influence on the thoughts and emotions of the audience.This chapter starts from three aspects of aesthetic value,cultural value and political value,exploring the core value orientation contained in the program in the tide of pan-entertainment.The fifth chapter mainly summarizes the enlightenment and problems in the construction of cultural memory brought by the grand ceremony of national music,and puts forward some tentative countermeasures for the shortcomings.Its successes include the promotion of cultural integration,the spread of ecological civilization,and the trend of the times.Its shortcomings include the need to improve the communication ability,The cultural memory is fragmentary and the cultural interpretation still needs to be in-depth.