Design And Implementation Of Brand Publicity Project Management System

Brand publicity is very important for the development of enterprises,so it is particularly necessary to develop a practical brand publicity management system.From the current situation,many enterprises' brand publicity management system functions are not complete,and the flexibility is poor,it is difficult to meet the actual needs of enterprises.This article is based on this point of departure,and strives to develop a highly intelligent,multi-functional management system.This paper introduces the previous research results in detail,and then carries out the corresponding research through the method of integrating theory with practice.Firstly,it carries out the system requirement analysis,that is,"user-oriented and market-oriented",roughly identifies the content of the developed system,and then proceeds on the basis of the requirement analysis.System design,including the overall system architecture design,database design and the design of each functional module.The core part of the whole system is the project plan.Every Department of the enterprise participates in the project management,realizes information sharing and effectively dispatches all kinds of resources through the system.In the whole research process,system design is the most important part and the most difficult part.This paper gives a detailed description of this.In addition,in the process of system development,many advanced technologies are involved,such as JSP technology,EJB technology and so on.The article gives a detailed introduction to each technology.Finally,the system implementation and testing part,after testing,the system designed and developed basically achieves the expected goal,and can be promoted in enterprises.The application of this system can not only standardize the management of all kinds of information,but also improve the efficiency of enterprise management and save human costs.