Research On The Generation,Influence And Guidance Of Network Emotion In The Context Of "Post Truth"

The prosperity of social media and the booming of the mobile Internet have brought great autonomy to the public.In today's "post-truth" context,online sentiment is more intense and difficult to control,often causing serious consequences.Therefore,research on online sentiment is proposed,sexual guidance strategies are imperative.The specific manifestation of "post-truth" in the field of news communication is the emergence of reversal of news.Based on this article,87 popular inversion news events from 2013 to 2018 were selected,and case studies and text analysis were used to conduct research.The study found that the mechanism of network emotion generation in the context of post-truth is that the false news stimulates public sentiment,the public uses emotion as a link,and the network sentiment continues to rise during the action.Network sentiment is mainly characterized by irrationality and obvious tendency to attack,short duration,strong spontaneity,and grassroots issues.The impact is that online sentiment as a powerful force can promote the event as soon as possible,and enhance public awareness and social cohesion;its negative impact is that cyber violence often causes accidental injury and excessive harm,and network sentiment is exploited to disrupt media order and so on.Guiding network sentiment requires the joint efforts of the government,the media,and the public.It is necessary for the government to increase the cost of liability for network anomie,continue to improve relevant laws and regulations,and establish a sound public opinion monitoring system.For the media,ensure the standardization of reporting and play an education."Function";For the public,we should treat news information with caution,consciously carry out news fact check,and raise the awareness of emotional intelligence and legal responsibility.