Study On The Construction And Application Of China's Target Country Suitability Index For International Communication

With the deepening of globalization,China proposes strategies such as "One Belt And One Road" and "building a community with a Shared future for mankind" to seek development with the whole world,thus making China's international communication more and more important.The focus of China's international communication is to tell Chinese stories,spread Chinese voices,shape Chinese images and strive for more discourse rights in international communication.Therefore,the only way for China's international communication development is to select the target countries accurately and maximize the effect of limited communication resources.The target country suitability index proposed in this paper has important theoretical and practical significance.The connotation of the target country suitability index is to describe and characterize the suitability of a specific country to China's international communication by integrating the influence of all environmental variables of the target country.The evaluation system of China's target country suitability index includes three first-level indicators such as national interest,international influence and national distance,nine second-level indicators and 39 third-level indicators.There are both basic and logarithmic models of the China's target country suitability index.The value of the index of the 25 sample target countries is between 0 and 4,among which the country with maximum value is Russia,whose index value is 3.394869154.The country with minimum value is Chile,with an index value of 0.692332787.On the one hand,a diachronic analysis and a synchronic analysis will be done towards China's target country suitability index.The diachronic analysis is to predict the future trends of how target countries change and provide theoretical reference by analyzing the changes of China's target country suitability index.The synchronic analysis is to judge the suitablity of target countries for international communication by comparing the index values.On the other hand,according to the target country suitability index,target optimization and strategies of China's international communication are determined.Specifically,according to the target country suitability index,the 25 sample countries studied in this paper are divided into three tiers.The first tier includes Russia,India,and the United States.The second tier includes France,Britain,Indonesia,Thailand,Malaysia,Brazil,Mexico,Italy,Germany,Japan,South Korea and T urkey.The third tier includes Pakistan,Greece,Netherlands,Spain,Pakistan,Australia,Sweden,Chile,South Africa and Egypt.This paper considers to give the communication priority to target countries of the first tier.