| ?CBNweekly? was born under the background of financial media beginning to enter the rise and fall of the brand.It is the first business news magazine published in the mainland of China on a weekly basis.Its audience positioning conforms to the trend of the advancement of China's professional structure.Since its inception,it has been committed to providing novel,easy,and useful news reports for the company crowd.It has achieved its own profit and loss balance in only two years stand out.This article selects a total of 604 cover reports from ?CBNweekly? since its publication in2008 as a research sample and conducts content analysis,hoping to summarize the characteristics and causes of the cover reports of?CBNweekly?.Through the analysis of data and text,it can be found that the cover report of?CBNweekly?belongs to pan-financial news,which covers a wide range of fields and is closely related to life and consumption.But mainly based on industry and economic reports,mostly through the dynamics of industry and enterprises to reflect changes in the business society.As far as its textual expression is concerned,while maintaining its authenticity and objectivity,?CBNweekly? tries to avoid the use of obscure technical terms.It often starts with a single character story or related event that is close to daily life,focusing on new People and nature,people and society,and interpersonal relationships of the times affirm the positive role played by people in society,and promote the people-oriented reporting concept.Because previous financial reports only considered the audience at the consumer level,or overemphasized the elite of the readership,the audience positioning was relatively narrow,and the reading needs of the "new middle class" were difficult to meet.Therefore,?CBNweekly?has set its sights on a wider range of fields,and its diverse news materials,international reporting vision,and younger expressions have been loved by the company crowd. |
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