The Research On The Cover Story Of Phoenix Weekly(2013-2019)

Phoenix Weekly is a political and economic weekly news sponsored by Phoenix Satellite Television and gets permission by the State Council Information Office and the National Press and Publication Administration of China.Phoenix Weekly aims to provide independent opinions for Chinese people around the world.It focuses on the political,economic and social public policies of China and interprets the development process and dynamic trend of current affairs from an objective and impartial standpoint,with exclusive,unique and professional spirit.After 20 years of development,Phoenix Weekly has become a very influential magazine.The exclusive reports and high-quality original content of Phoenix Weekly are the keys to its success.Cover story,"soul" and "appearance" part of Phoenix Weekly,offers a new point in the border area folk reports,historical figure reports,major historical events reports,military and anti-corruption reports.This thesis selects on870 Cover Story's reports of Phoenix Weekly from 2013 to 2019 as the research sample,in order to explore the characteristics of Cover Story,and try to put forward feasible suggestions for its future development.Through researching on the sample,this thesis finds that Cover Story's reports of Phoenix Weekly mainly focus on politics,and most of them are neutral.In addition,the proportion of positive reports increases steadily in this seven years.In the form of reporting,the reports of Cover Story are good at digging out the connotation of news.In narrative content,the reports of Cover Story continue to track hot issues and pay more attention to the socially disadvantaged group and the sensitive issues.In terms of narrative discourse,the reports of Cover Story focus on professionalism and popularization,highlighting "human interest".In addition,the Cover Story of Phoenix Weekly also pay more attention to content and form,building its own brand advantage.In the booming environment of new media,Phoenix Weekly actively carries out transformation and upgrading,through the way of newspaper-network interaction opening up the communication and distribution channels,expanding its influence and popularity.In the face of fierce market competition,Phoenix Weekly should dare to meet the challenge and continue to explore the way of further development.