The Competitive Strategy Research Of Television Elite-talkshow Program

Along with the development of the television talkshow program and coming of the time of television program minute audience ,meanwhile , facing the receivers increasing demands and media seeking breakthrough, the television elite-talkshow program,which take the high- end person as the localization,take the elite culture as the main body content start to appear and displays the unique fascination and influence.The appearance of this kind of program bring new atmosphere to the television talk show program which has got more and more problems in recent years. But the television elite-talkshow program which take the narrow audiences as the goal audience simultaneously faces the formidable competition pressure, mainly comes from the television program market competition, also comes from the audiences attention resources, the viewing ratio, the advertisement and so on .Being faced with the current situation, the study puts forward the idea of introducing the competitive strategy into the television elite talkshow program. The purpose of it is to provide a widely used form to guide television elite-talkshow how to participate in the competition, how to adopt the effective policy in the competition, how to get the best market position and the sources of audience to the maximum extent during the competition.By using the mode of SWOT, the study discussed the competition environment inside and outside of the television elite-talkshow program and analyzed the application of the generic competitive strategy and the brand strategy in the television elite-talkshow. With the concrete cases, the study also explained in details how television elite-talkshow analyze the strategy by using the mode of SWOT, and how to make the effective competitive strategy on the basis of the strategy analysis.