Research On Hainan Tourism Image Communication

Since the development of tourism entered the stage of popularization,the tourism industry has developed rapidly,gradually becoming a pillar industry in many regions,greatly promoting regional economic development,and promoting more intense tourism competition.If tourism destinations want to achieve better development,in addition to highlighting the advantages of resources,it is also important to spread the tourism image to tourists and potential tourists,inspiring their motivation to travel to destinations,and then affecting their tourism decisions and increasing tourism.benefits.In the era of information redundancy,tourism development is mainly image-oriented.How to accurately shape the tourism image and effectively disseminate it to information recipients is the core issue of tourism destination development and competition.This article takes Hainan tourism as the research object,and based on the perspective of communication,first analyzes the current status of Hainan's tourism image dissemination from four aspects: the subject,the content,the form and the carrier of the dissemination.Secondly,a questionnaire survey is used to study the tourist perception image of Hainan tourists.It is concluded that the higher the satisfaction of the tourism service,the better the overall evaluation.The stay time in the tourist destination,whether there is passenger killing behavior,traffic conditions,the gap between expectations before and after,whether to revisit.Factors such as willingness to recommend and other factors affect tourists' satisfaction with Hainan's tourism image,summing up the shortcomings of Hainan's tourism image dissemination.Finally,on the basis of grasping the specific situation of Hainan's tourism image dissemination,referring to the successful experience of other tourism destinations,and combining Hainan's own advantages,it proposes positioning the brand tourism image and enriching the tourism image identification;optimizing the communication channel and improving the communication effect;expanding the communication subject;Attach importance to tourism management,practice image optimization "internal strength" and other optimization strategies.