Study On The Investigation And Optimization Strategy Of Museum Tourism Interpretation System

With entering into the phase of mass tourism and leisure era,cultural tourism and leisure has become a new luminescent spot of national life,the fusion of culture and tourism become the important path for people to feel happiness.Museum is the place of saving historical memory and emotional resonance,which is the important resource to satisfy people modern spiritual needs,so we should pay more and more attention to museum.Museum preserves not only the accumulation of cultural relics and historical collection exhibition venues,but also is the place of appreciating the culture and enlightening education.Museum tourism become the important factor to reflect integration of cultural and tourism.Therefore,optimizing the museum tourism interpretation system,expanding explanation cultural connotation and interpretation education function,providing tourists a better understanding of culture is the important content of cultural tourism quality.Shaanxi is one of the largest cultural tourism province,museums have been the high quality scenic area of cultural tourism,the museums in Shaanxi are in the dominant position of quantity,type,level and social services.The purpose of this thesis is regard the shaanxi museums as the research object,from the attributes and elements of museum interpretation system to optimize the museum tourism interpretation system and putt forward effective measures to increase the interpretation satisfaction of tourists.At the same time,thesis focus on the tourism souvenir development and social education content of museums,in order to create better museum tourists experience for tourists.Thesis research based on the interpretation theory,communication theory,satisfaction theory and experience theory,according to the type,location,grade,nature,size and other factors of shaanxi museum,selected 31 museum as typical selected samples,by questionnaire survey,statistical analysis,qualitative and quantitative technical means,thesis made a comprehensive research of shaanxi museumtourism interpretation system at present stage.In addition,selected 14 museums in the south and north of shaanxi guanzhong researched the tourists satisfaction degree of the museum tourism interpretation system by using the IPA analysis method.On this basis,thesis put forward the strategy and suggestions to improve the museum tourism interpretation system.The conclusion of the paper emphasizes that the importance of cultural tourism and museum tourism to the tourists.Thesis focus on the two perspectives of museum interpretation supply and tourists to build and optimize the museum tourism interpretation system.On the basis of the development of the tourism connotation,paper will build a complex system of tourism interpretation,inheritance interpretation and environmental interpretation in the future.In the context of Internet +? tourism +,the role of museums as the main experience place of cultural tourism will be truly played.