Research On The Current Situation And Development Strategy Of Tourism Culture Communication In Shanxi Province

Tourism is an important way of life and life needs of people in modern society.It is an important index to measure the living standard of modern people.Tourism is not only an important carrier of spiritual civilization,but also a link between material civilization,spiritual civilization and political civilization,which can promote social harmony and stability in the situation of the new changes in the main social contradictions in our country.With the increasing demand of tourism,China's tourism industry has achieved rapid growth,but the regional difference is very obvious.Compared with the developed areas of tourism,the development of tourism in Shanxi province is relatively slow,and the spread of tourism culture is also not enough.The spread of tourism culture is an important way to achieve tourism activities.Under the background of National Tourism Upgrading and upgrading,high-quality tourism culture transmission is of great importance to the future development of Shanxi's tourism industry.Only when tourism culture communication achieves the desired effect,can Shanxi tourism achieve breakthroughs and upgrading.Based on this,this article will combine the communication with the tourism culture,make a systematic and comprehensive analysis and Research on the current situation of Shanxi's tourism culture,based on the present reality,look forward to the future development,and make a positive and beneficial exploration to the development of Shanxi's tourism culture communication.Starting from the current situation of the spread of tourism culture in Shanxi,this paper analyzes the problems in the process of communication,and puts forward effective development strategies.The full text is divided into five parts.The introduction introduces the research background,research status and research methods.The first chapter explains the related concepts of tourism culture transmission,summarizes the four characteristics of tourism culture transmission,and classifies them.The second chapter introduces the current situation of Shanxi's tourism culture transmissionfrom five aspects,namely,the main body of communication and the content of communication.The third chapter analyzes the five problems of Shanxi's tourism culture transmission,such as lack of cooperation and lack of characteristics and advantages.The fourth chapter puts forward the development strategy of branding,encouraging innovation and building characteristic communication mode.It is hoped that this research can provide some valuable references for Shanxi's tourism culture dissemination at the practical level.