Big Data Technology Application Cases Of Tourism Resources And Image Branding In Hainan Province

With the development of new technologies such as World Wide Web,Networking and Telematics and the appearance of data storage device together with the enhancement of data digging & analyzing,it could be concluded that it is now an era of big data.Gathering and analyzing data is becoming a vital issue for either the government or the business world.Currently,Big Data Technology has a huge impact on city development in terms of city planning and development together with industry development.The management level in either the government or the business world can gain fundamental and effective support in decision making process from the big data analyzing technology.The application of big data technology is extensive in the case of the People's Republic of China.In the present,cities and areas are following the footsteps of big data era and start utilizing the big data technology,building modes of “smart travelling”.This dissertation asserts that tourism resources branding and organizational image management could be enhanced by the support of big data gathering and analyzing in big data era based on the related theories of big data and tourism resources branding.It also analyzes the strategies and the disadvantages of current tourism resources branding and organizational image management and at last proposes solutions.In chapter 2,this dissertation initiates analyses regarding a series of organizational image management issues such as the design,the advertising,the maintenance and the evaluation processes of the organizational image from a big data perspective based on the big data technology application cases of tourism resources branding and organizational image management in Hainan province.However,to most of the provinces and cities and areas,the application of this technology in tourism has just entered a start-up stage.Disturbing issues emerge in the data gathering and analyzing operations.In chapter 3,this dissertation discusses these issues.In the last chapter,it proposes solutions towards the subject of tourism resources branding and organizational image management according to the pragmatic experience produced by Shandong and Gansu province.The summary of this dissertation concludes its arguments and theories and identifies its disadvantages.