A Study On The Construction Of Tourism Destination Image In "China Tourism News" Tourism Report

Tourism destination image is an important part of the development of tourism in a region,the image of the tourist destination is representative of the tourists on the tourist destination recognition level.A good tourist destination image can not only stimulate the tourist demand for tourism,promote the development of tourism in the region,but also allow the audience to have a good impression on the whole region,is conducive to the healthy development of the entire region."China Tourism News" travel reports on the tourism industry professionals and tourists is authoritative,travel reports on the construction of tourism destination image has an important role,but the current domestic tourism reports and tourism destination image construction relationship So there is little practical research on the construction of tourism reports and the construction of tourist destination image."China Tourism News" tourism reports in the tourism communication is very representative,especially for the construction of tourism destination image has an important impact.A total of 3467 tourist stories of China Tourism News from 2008 to2016 were selected as the main research samples.The literature analysis,content analysis and sample survey were used.This paper analyzes the characteristics of the reports,the number of reports,the reports of genre,the coverage area and the reporting mode of the China Tourism News.It is found that the tourism reports of China Travel Newspaper have the advantages of wide coverage and influence,but there are reports Regional bias and other limitations.The image of the tourist destination is composed of three elements: cognitive image,emotional image and overall image.After analyzing the influencing factors of the elements of the current tourist destination image in China,the paper analyzes the characteristics of the tourism destination image and the characteristics of the "China Tourism News" tourism report,sums up the "China Tourism News" tourism report construction tourism The destination image with the environment,cultural heritage,the newspaper's own advantages to build and maintain the characteristics of tourism destination image.From the analysis,it is concluded that the construction of the tourist destination image in China exists to ignore the real context,to emphasize the traditional context too much;to lack the audience feedback,to overemphasize the main position of the communicator;to use less of the new media,to rely too much on the traditional media;First,based on reality,the rational use of historical and cultural resources;second,pay attention to the audience,focusing on creating feedback mechanism;third,integrated communication,integrated,the use of historical and cultural resources;The use of new and old media platform;Fourth,innovative content,focusing on the dissemination of special tourism brand;Fifth,to prevent the crisis,attention to optimize the public opinion environment.