| With the rapid development of artificial intelligence,Internet of Things equipment and robot technology based on big data,the market scale of home service robots is also expanding.There are many product categories for service robots.The market demand is large.The sweeping robot products have become the mainstream in the field of home service robots,and the market capacity has grown rapidly.More and more manufacturers in the industry have already achieved a high degree of marketization.The degree of competition in the home service robot market is becoming more and more complex,and the research scope of enterprise competitive intelligence is constantly expanding,and the content of research is constantly enriched.After the development of competitive intelligence in recent years,more and more scholars have begun to pay attention to the application of competitive intelligence,and explore the ideas and research methods of competitive intelligence.These studies have shown trends in infiltration into various subject areas and promote the development of competitive intelligence to new breadth and depth.The article is based on the research perspective of competitive intelligence and research on the development strategy of ECOVACS,the main brand of home service robot.The article takes ECOVACS as the research object,analyzes the company's current business status,combines its market position to study its macro and micro competition environment and its main competitors.Comprehensive information on the competitive environment and competitors of ECOVACS,analyzes the strengths and weaknesses of the company and the opportunities and challenges it may face.The development strategy of ECOVACS was constructed on this basis,and specific measures to ensure the implementation of its development strategy were put forward.The article not only helps the future development of ECOVACS,but also provides reference for the development of other home service robot enterprises. |
PDF Full Text Request