Research On The Development Of Competitive Intelligence Of Domestic Enterprises Based On Bibliometric

Competitive intelligence refers to intelligence information obtained through research on competitive strategies,competitors and the competitive environment.Intelligence is the activity and process of converting "various data,information and knowledge" into information intelligence.Competitive intelligence refers to the process of acquiring and analyzing information about an enterprise,its competitors,and the competitive environment in which it operates in order to exploit and maintain its competitive advantage in the market economy.Competitive intelligence plays an important role in modern enterprise competition,which can support and enhance the core competitiveness of enterprises and adjust and improve their competitive strategies.Especially in the context of globalization,market intelligence activities are becoming more and more active,and enterprises need to continuously explore and study competitive information in order to maintain and enhance their competitive advantages.Based on this,this paper mainly adopts a bibliometric approach,with the help of scientific research tools such as Cite Spaces,VOSviewer,Power query and other commonly used computer software for bibliometric and data analysis,and selects important journal articles and master’s and doctoral theses in the field of competitive intelligence and related research from CNKI database in the past 20 years as sample data,and through academic means such as mathematics and statistics A systematic and quantitative analysis of the relevant literature in the field of enterprise competitive intelligence is conducted from three aspects: total volume,research evolution path and research focus.Based on this,the author has conducted a comprehensive and multi-level analysis of the commonalities found in the literature,and organized the research priorities of the field in the past 20 years,as well as the logical evolution of the development frontiers at different stages.In addition,the research on competitive intelligence in China is shown,providing a reference for its theoretical foundation and practical development.Finally,the author provides a comprehensive summary and generalization of the state of competitive intelligence research in China,including its research hotspots,research era background and future research directions,and uses this to assess and speculate on future research trends in the field of competitive intelligence.