Research On Improvement Of Network Project Financial Risk Management In Hunan CATV Group

Project financial risk refers to the situation that the actual effect of project investment deviates from the expected goal due to the uncertainty factors such as the variability of internal and external environment and the complexity of the project itself.Its manifestations include the increase of project investment cost or investment out of control,the low efficiency of project fund operation,and the inability of the project to effectively deliver and operate.Cable TV network project management has always followed the management thinking of telecom operators,but the management system and marketization awareness of cable TV is far less than that of telecom operators.Under the background of triple play,cable TV users continue to lose to IPTV and Internet TV.Once the status of the mainstream mouthpiece is lost,its policy support advantages will also be difficult to obtain.The quality and scale of cable TV networks are far less than those of telecom operators,and they need to invest more resources than operators to catch up.The main business is losing money,the funds are difficult,and it is necessary to continue to invest heavily in network construction.It is timely to study the financial risk management of cable TV network engineering projects.Cable TV networks have political specialities,and there is no good management model in the same industry in the world.Cable TV networks are different from telecom operators in terms of political attributes,management models,profit models,and network conditions.They are different from any other enterprises.It is impossible to analyze cable TV networks by analyzing the profitability of network engineering projects in reference industries.Factors affecting the financial risk of the project.The management framework and management mode of cable TV network operators in the same cable TV industry are different.The financial risk influencing factors of cable TV operators' network engineering projects in different provinces are also very different.The decision-making implementation of cable TV network project often does not take profit as the most important factor.The analysis of project decision-making implementation based solely on project financial profit indicators can not meet the actual needs of cable TV network engineering projects.This paper starts from the actual management of Hunan cable TV network project,and studies the current situation of network engineering project management and the problems offinancial risk management.In view of the problems existing in the financial risk management of network engineering projects of Hunan Cable TV Group,they are improved from three aspects: risk identification,risk measurement and risk control.A single project of cable TV network does not directly generate profit,and network engineering projects do not use the market revenue of network operation as the sole source of profit.Therefore,the identification of risk factors is based on factors affecting the cost,operation and other factors of network engineering projects,and is more in line with the financial risk management needs of cable TV network projects.Identify the financial risk factors of network engineering projects,and measure the factors affecting the financial risks of the identified projects.Based on the risk factor identification and risk measurement,improve the financial risk management and control measures of the project,and propose implementation and safeguard measures for risk management and control improvement.