“Bytedance” Preliminary Study On Short Video Layout

In recent years,with the popularization of smart phones and the rapid development of mobile Internet,the domestic social environment and technical environment have been greatly improved,and people's content reading habits and consumption scenarios have also changed.Mobile short videos have ushered in the development of talents,talents and funds.A large influx followed.Today's headline company,which has become one of the Internet giants with its personalized recommendation algorithm,has fallen into a situation of internal and external troubles.In order to further enhance its competitiveness,today's headline founder Zhang Yiming has taken a fancy to the short-term video development potential and social functions,and is determined to enter.Short video industry.Therefore,the article takes the layout of today's headline company in the domestic short video field as the research object,and uses the literature analysis method and the case study method as the research method.Through the specific analysis of today's headline,the vibrato APP,watermelon video,volcano video,multi-flashAPPto discuss the layout strategy of today's headlines in the domestic short video field,the motivation of such layout and the initial results of the layout,and analyze the headlines of today's headlines on the vibrating APP,watermelon video,volcano video,multi-flash APP.The adjusted advantages and disadvantages in the short video field provide reference for the future layout and adjustment of the domestic short video field,and also provide reference for the layout and development of other short video platforms in the short video industry.The article starts from today's headlines in the short video field and its product layout in the short video field.The reason why today's headlines are so laid out is that today's headlines have a mechanism and ability to continuously produce new products,which can be minimized.The product trial and error costs,so it can produce short video products in batches,and today the headline company has completed the target of occupying the short video market by simultaneously placing multiple short video products to segment the target market and successfully creating a short video explosion such as the vibrato APP.Products have become the leader in the short video industry.At the same time,the article also studied the layout adjustment of the headline in the domestic short video field.It is found that the short video products of today's headlines are constantly replicating the success factors of the vibratoAPPinaddition to the further vertical deepening of the content.Helping the vibratoAPPrealizes the closed loop of music and short video content,on the other hand,it also causes the homogenization phenomenon of the remaining short video products,and internal internal restraint to lose the product matrix effect.Therefore,based on the analysis of the overall layout of today's headlines in the domestic short video field,the article believes that the company should determine the product positioning and development strategy based on the characteristics and advantages of the product itself to avoid homogenization;it should also be based on the media characteristics of the short video itself.And the market demand to establish short video social,rather than blindly pursue strong relationship social;and in order to better achieve the layout effect should establish a set of their own account system as soon as possible,so as to achieve data interoperability of different products.