Research On Brand Communication Strategy Of Tik Tok Short Video

With the popularization of the mobile Internet and the development of high-tech industries,the dissemination of information media and corporate branding has been integrated into people's daily lives.Today's headline company seized the opportunity of short video development,and launched a short video app with music creative,only in the half year of launching the market,the usage exceeded 100 million,the number of daily play It is far more than 10 billion.So far,the TikTok video has a deeper impact on its own brand than its similar short-term video app.At the same time,the brand communication effect of the TikTok short video also affects some government departments and agencies.In the increasingly fierce social competition,the establishment of brand image and the application of brand communication strategy help enterprises to generate good economic benefits and maintain competitive advantage,and deliver positive energy to society,enterprises and users,which also indicates that China has entered The era of the nation's TikTok.The introduction part of this paper mainly expounds the significance of the TikTok short video brand as the research object,some research results at home and abroad,research methods and innovations.The first chapter is to collect and organize some official data and data to analyze the basic profile of TikTok short video,and to obtain the development trend and trend of TikTok short video.The second chapter is mainly through literature method,comparative analysis method and statistical analysis.The law expands the research on the brand positioning of TikTok short video,and expounds its hot reason and the success of brand accurate positioning from the perspective of TikTok short video market positioning,product positioning and user positioning.The third chapter focuses on short TikTok.In the brand communication process,video enhances brand awareness,reputation and loyalty by establishing differentiated brand image,creating personalized brand,emphasizing brand communication effect and enhancing user stickiness.The fourth chapter is to hope to enrich the brand communication theory and provide some guidance and reference for the development of domestic short video industry and other short video APP brand communication according to the success of the TikTok short video brand communication strategy.At present,there are few studies on the branding strategy of the TikTok short video brand,so this is one of the innovations of this paper.