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Research On The Dissemination Of Mongolian Diet Culture On TikTok Short Video Platform

Posted on:2022-12-27Degree:MasterType:Thesis
Country:ChinaCandidate:S G L WuFull Text:PDF
GTID:2518306788994439Subject:Journalism and Media
Abstract/Summary:PDF Full Text Request
Mongolian diet culture is the crystallization of Mongolian wisdom and creativity as well as one of the traditional Chinese culture.At present,with the rapid development of short video,it has become a trend for Mongolian diet culture to spread on short video platform.Tik Tok short video platform,as a high-profile platform in the field of short video,provides a new window for the spread of Mongolian diet culture.The spread of Mongolian diet culture through Tik Tok short video platform can expand the spread of Mongolian diet culture,promote the attention and love of Mongolian diet culture by netizens in various regions,and promote the development of Mongolian diet culture.This paper consists of introduction,Chapter 1,Chapter 2,Chapter 3 and summary.The introduction includes research objects,research objectives,research status and research methods.Through literature analysis method,content analysis method and comparative research method,this paper conducted a detailed investigation and research on the dissemination of Mongolian diet culture on Tik Tok short video platform.The first chapter mainly analyzes the development of Tik Tok short video platform,and summarizes the dissemination of Mongolian culture on Tik Tok short video platform.The second chapter analyzes the history,sources,types and media of Mongolian diet culture.The third chapter analyzes the propagation of short videos of Mongolian diet culture from the five elements of communication subject,communication content,communication channel,communication audience and communication effect,and summarizes the problems in the propagation process of short videos of Mongolian diet culture.Finally,in view of the Mongolian diet culture in the trill problems arising from the communication process,short video platform for the dissemination and development of Mongolian diet culture provides the practical strong strategy,in order to through the joint efforts of academia and industry,promote the spread of the Mongolian diet culture short video,improve the effect of the spread of the Mongolian diet culture.
Keywords/Search Tags:Mongolian diet culture, TikTok short video, Cultural transmission, Delivering content
PDF Full Text Request
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