| The information society is developing with each passing day,and the change of media technology is promoting the rapid transformation of the society.The current society is entering the third media era from the Internet era."immersion" is the main feature of the current social information transmission,and short video is one of the main forms for the audience to obtain information.New media context,network context and social context not only provide rich materials for short video content creation,but also improve its communication effect.Therefore,with the promotion of communication technology,the development of immersive short video is also sweeping forward.In the fast-paced social life,after the audience's material survival needs are satisfied,they begin to raise the pursuit of beauty,the desire for spiritual life,and the expectation of relaxing time.Tik Tok platform is the entertainment holy land for short video users,while the immersive short video of beauty makeup has been rapidly expanded and developed here,and its novel content narrative and presentation form are favored by users.UGC are grabbing their pencils and creating short,immersive beauty videos.Taking Tao Lulu,a beauty blogger on Tik Tok platform,as the research object,the author analyzed her short video samples by literature analysis,case analysis,text analysis and interview.From the three aspects of communication content,presentation form and communication technology,the paper finds the communication characteristics of immersive short videos of beauty cosmetics.The IC three-dimensional spiral model of immersive communication is used to set up the theoretical framework of this paper.From positioning,feedback,transmission to repositioning,re-feedback,and re-transmission,the transmission of immersive short video is a process of precise positioning from creation to transmission.Therefore,the research on the communication characteristics of immersive short videos of beauty cosmetics is carried out from three aspects: the planning and creation of communication content,the communication nature and process supported by communication technology,and the communication form.At the same time,through a short video interview with Tik Tok users,this paper found that the dual experience of material and spiritual fields brought the audience an immersive "sense of immersion".Through the audience's exploration of other people's lives and the learning of beauty makeup knowledge,users can feel fresh;The redefinition of beauty by content creators also cultivates and strengthens the audience's perception of beauty in the new media era.The world of sound created under white noise brings the audience a sense of relief;The plot of the content of the spread and meet the audience's entertainment psychology. |
PDF Full Text Request