The "Folk Memory" Of The Spring Festival Gala

After 33 years of development, CCTV Spring Festival Gala with a unique, fixed narrative model, so that the people formed a memorable memory. However, the formation of the public "Spring Festival Gala" what is it? Whether the CCTV Spring Festival evening show in the 30 years to convey the same meaning of the memory?In order to solve the above problems, we need to find a platform to reflect the social memory of the folk memory. With the development of media technology and the popularization of new media, the practice of media memory has changed a new. Because of the universality and easy availability of new media, the general public can easily use the new media platform to voice and narrate, thus forming their own understanding of a certain object. It is based on this, the new media to create a new narrative channels, this channel will be directly to the official narrative, mainstream media and mainstream ideology challenge. Specific to the "Spring Festival Gala", "folk memory" writing, the general public with a variety of new media platforms, published their own for the "Spring Festival Gala" view. In the interaction, the general public can "Spring Festival evening show" of the sharing of cognition, debate, negotiation, thus forming a "Spring Festival", "the folk memory".This research will be aimed at this writing platform, select Baidu Encyclopedia of the Spring Festival gala as a research object, trying to depict the folk memory community is how to write the memory of the Spring Festival gala. This study after the background of writing, the entry of the gala, editing, editing content and social relation network to carry on the inspection can be found:Folk Memory community by way of online collaboration makes entry and the length of the narrative structure tends to be perfect. In addition, folk memory community in also occurred in the "civil war", which is mainly reflected in the competition of selectivity in writing the contents of the memory representation and. Interesting is, once civil unrest, writing part who choose to transfer memory writing platform, which resulted in the writing of a entry false compromise.Through the research can be seen, with new writing tools, in the new historical period, the audience (especially to users as representative of the active audience) the writing of "Spring Festival" has both similarities with previous, have taken place in the more changes, "Spring Festival" is no longer a much anticipated sacred ceremony, also no longer is the holiday life center, which has declined for festival of life a part, become the audience for resistance to authority, the deconstruction of the main melody of the tool. So in this period, "Spring Festival" the value orientation of the split, one side is national and official media efforts to strengthen the "spring" of maintaining social centripetal value function, and the other side is the audience to "Spring Festival" add instead of centrifugal effect.In the end of this study, it is also a reflection on the phenomenon of online writing and memory, that although the open platform can ensure the participation of the individual, but some risk factors also affect the process and quality of memory writing.