Functional Extension And Value Reconstruction

As an important component of user generated content(UGC),Internet news post is the user's participatory behavior under the empowerment of Internet technology and the decoding discourse practice of news text by Internet users.It has the characteristics of participation,individuality,deconstruction and inter text.Its status has gradually evolved from the marginal network news "by-product" into an important Internet content product,a spectacular media cultural landscape and an influential discourse power.Through literature,questionnaire and in-depth interview,this paper takes college students as the interviewees,designs the scale of "satisfying real gain" under the theoretical framework of use and satisfaction,communication theory and so on,and carries out empirical research on the value of online news post.The research results show that,from the action point of view,reading news posts has become the inertia extension of contemporary news reading behavior.From the value and function point of view,online news posts are no longer "fragments" or "redundancies" with no value and little meaning,which meet the needs of netizens in fact,knowledge,emotion,social and other aspects.The communication function of the posts can be extended in multiple dimensions and realized Beyond "fragmentation",value reconstruction covers the value of fact,knowledge,public opinion,entertainment and social interaction.By taking the demographic characteristics of online news followers as an independent variable,the results show that some of the social demographic characteristics will have a significant impact on the "satisfaction" of college students reading online followers and show a positive and negative correlation.In a word,the root of the prosperity of Internet follow post is the double advancement of function and value of Internet news follow post.