Research On Visual Ethical Anomia And Its Governance Of UGC Short Video

We are experiencing a transition from the "era of reading articles" to the "era of reading pictures",in which "pictures" include not only images,but also films,TV,network videos and other products related to "watching".As an emerging leader,short video has become the main form of "picture reading" in recent years.Some scholars even put forward the judgment of "the era of short video",which is enough to prove the great influence of short video on today's times.Undeniably,since the birth of short video,there has been a great debate in the academic and industrial circles around its ethical issues.The short video is mainly watched by people through the visual organs,and the visual ethics in it has not received much attention.In the past,PGC visual products,such as painting,TV and film,have certain visual ethics,and must not deviate from the norm,otherwise it will bring moral condemnation to the creators concerned.However,the production threshold of UGC short video is very low,and only a mobile phone is needed to shoot and produce the video.Platforms such as Douyin,Kuaishou and Micro TV provide a lot of convenience,making short video become an important part of People's Daily life.But there are different degrees of visual ethics anomie phenomenon,and with the help of the Internet platform widely spread,this anomie will be infinite amplification.Some news,government affairs and other PGC class short video has the strict requirements of the industry,in contrast,many of the normal production and access to the user of the UGC class short video,then there is no so many specifications,etc.,follow one's inclinations,conveniently photographed it published to the platform,in imperceptible in the normally produced visual ethics anomie short video,even knowing that may be a visual ethics anomie,but to the opposite tack,deliberate destruction of specification to gain traffic,attention,etc.,So necessary combination of journalism and communication,ethics,and visual culture knowledge points out that the current UGC class there are lack of sincerity,posed in the short video show,privacy visual ethics anomie phenomenon,hinder the individual cognitive growth,short video industry ecological damage,cause social problems such as moral landslide,anomie through in-depth analysis to find the reason is personal desires,catharsis,visual build leading bias,as well as positive emotions drive,from many visual ethics anomie UGC type of short video to find it and try to control the tension of control measures are given.