Research On The Alienation Phenomenon Of Self-presentation Based On Social Short Video

Nowadays,with the increasingly mature development of new media,recording and sharing their lives on social networking tools has become an important way for people to communicate.From the earliest use of text as a medium,to the combination of graphics and texts,and now to the video as a medium,the emergence of each social media is a subversion and impact on people's lives.With the popularity of mobile terminals and 4G networks,and the advent of 5G short videos are leading the new trend of socialization,changing the way people express and present themselves on social networks.Compared with the traditional image-text social mode,the presentation mode of the short video is more stereo,dramatic and expressive,and the information carrying capacity is larger.Compared with the live presentation method of video symbols,short video has the characteristics of low threshold and universal participation,which is shorter and more precise,and meets the fragmented reading habits of contemporary audiences.The combination of mobile short video and social interaction has made "short video socializing" become the "new darling" of social users,and the audience's initiative and expression desire have never been higher.The booming development of short-video social applications has also spurred the popularity of short-video,which has become a new "stage" for individual self-presentation.In the "stage" of social short video,the "performance" behavior of the presenting subject appears dynamic and fragmented characteristics,and the presenting subject is changing from passive visual acceptance to active visual creation.Under the empowerment of new media technologies,the presenting subject reappears "the body is present",and body narrative becomes the main way of self-presentation.In the social short video,all the reality and daily life can be visualized and symbolized,while the presenting body is shaping the “idealized image”,the individual's private domain is gradually “front-end”,and the front and back boundaries of self-presentation are increasingly blurred.The content and form of selfpresentation in social short videos are changing with each passing day,and the phenomenon of alienation is also endless.From the perspective of dramaturgical theory and alienation theory,The alienation behaviors of the presenting subject in the social short video can be divided into the classes of kitsch,indulging in lens and ethical anomie,and shows the dislocation of the subject and object,one-sided pursuit of sensory stimulation and abuse of body symbols,leading to the tendency of self-presentation of excessive landscape,pan-entertainment and homogenization,the cause behind the phenomenon of alienation and the impact is worthy of deep reflection.The reasons are mainly two aspects: subject dimension and object dimension.In the subject dimension,novelty seeking psychology,flow supremacy and alienation of values constitute the main causes of alienation.In the object dimension,the misleading of“opinion leaders”such as network reds,the negative influence of market competition,and the lack of functions of the gates together constitute the objective environment for the alienation phenomenon.As Marx's "labor alienation" theory puts it,human beings are alienated by the "technology" of the labor fruits created by themselves.When we blindly pursue attention and traffic,excessive adore and rely on the media,and immerse ourselves in the entertainment carnival of social short video,we are also alienated by the landscape world created by ourselves,which has caused a series of negative effects on individuals and society.The presenting subject is indulged in the false identity of "role playing" and lost the self.The reality gap between the foreground and the background constantly weakens the individual's ability to socialize in reality,and the media culture gradually becomes superficial and sentimental.As for all kinds of alienation in social short video,the presenting subject,social short video platform and the government have an inescapable responsibility.The three parties should work together to create a healthy self-presentation environment for social short video.