| The rapid rise of short video caters to the return of "visual centralism" in the 21 st century,regathers and condenses the previously scattered subcultural groups and group attention,and forms the interlinked media field of culture,symbol,power,capital and so on.The short video platform,which controls the power mechanism,seeks to expand a broader territory and discipline people's physical behaviors and spiritual beliefs through algorithm rules and technological hegemony;moreover,capital imbalance and capital accumulation also further strengthen the fighting nature of the field,so ethical anomies and deviant behaviors emerge in an endless stream.Based on Bourdieu's field theory,this paper makes an in-depth discussion on the ethical anomies in the field of short video,such as the alienation of self-presentation,the production of disciplined intermediation,the exposure of profane emotion,the meaning of suspended behavior,the spread of inferior images,and the self-hypnosis under the culture of fandom,from the dimensions of field,capital and habit;in addition,through in-depth interviews,case studies and text analysis methods,the phenomenon of "heterogeneous communication" and "behavior overstep the rules" and its causes are deeply analyzed;at the same time,effective governance measures are explored from the perspective of macro and micro correlation.The ethical governance can be empowered by guiding the realization path of "following value capture" and embedding the industry exploration of "public interest algorithm",relying on the powerful legal regulations and the implementation of the powerful political field intervention,and constructing the cultural logic and cultural ethics of the short video communication;meanwhile,through the micro dimension governance exploration,such as calling for the human value embedded in the field,boosting the subject's moral awareness,to help the return of the short video field ecology rich in ethical care. |
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