| With the development of network technology,media convergence has become inevitable.In 2018,general secretary Xi Jinping pointed out at the National Conference on propaganda and ideological work that "we must do a solid job in the construction of a county's financial media center,better guide the masses and serve the masses".In September 20,2018,the Central Propaganda Department made a plan to basically implement the "fusion media" center at the county level in 2020.This marks the beginning of a new process to promote the development of deep integration of media,and the construction of county-level "media integration" center has become the center of this stage.Although the construction of county-level financial media center in China has made gratifying achievements,it faces many difficulties and challenges due to the influence of multiple difficulties such as talents,technology,management and system mechanism,as well as the unclear understanding of county-level financial media center in some county-level regions.This paper summarizes the literature about the construction of county-level financial media center at home and abroad,and concludes that the construction of county-level financial media center started to develop and prosper in recent years.Therefore,scholars from all walks of life have a relatively short research time on the relevant content of county-level financial media center,and its theme is mainly divided into the following four aspects: the development status and trend of county-level financial media center,county-level financial media center The communication characteristics and innovative ways of the center,the problems and shortcomings of the county-level financial media center,and the analysis of the successful cases of the county-level financial media center.Scholars' research on county-level financial media center mainly focuses on the development status and problems,from the whole media ecosystem,the research on the macro level is relatively scarce.Based on the background of the construction of county-level financial media center,using the theoretical knowledge of communication and ecology,from the perspective of ecology,combined with the analysis of typical successful cases in the construction of Fenyi county-level financial media center,this paper summarizes the difficulties,challenges and existing problems in theconstruction of county-level financial media center,and analyzes the current situation of county-level financial media center in China Based on the analysis of niche,some suggestions on ecological construction are put forward.According to the analysis,the deficiencies of the construction of some county-level financial media centers are reflected in the lack of prudent and reasonable planning in the dimensions of niche space,politics,audience,content and function.It is suggested that the construction of county-level financial media center needs to achieve the selection of ecological niche sequence and co-existence in the planning of ecological niche,and deal with the relationship between the whole and the part,the whole and the part in the concept of ecosystem. |
