Research On Current Affairs News Reporting In The Social Media Environment

Since 2014,a group of WeChat public Numbers,which have been sponsored by party newspapers and focused on political news,have been "popular" rapidly,and become a “phenomenon level” feature in the process of transformation and development of traditional media.Behind the "popular" is not only the shift of the Internet news battlefield,but also the rise of a new generation of online users.In January 2017,issued by CNNIC "2016 China's Internet news market research report,according to a recent half a year,through the mobile Internet browsing news of netizens accounted for 90.7%,of which the proportion of WeChat's access to news was up to 74.6%(survey time: March 2016).Social media,represented by WeChat,has gradually become the core traffic entry of the Internet news market.There is no doubt that the politics news has a strong influence and popularity,however,for a long time since the formation of the stylized,rigid way of reporting,greatly weakens its value,also play the role of the media public opinion caused serious obstacles.For political news,the emergence of social media is both a serious challenge and a rare opportunity.In this paper,the author takes the "Xiakedao" as an example of the public account of the People's Daily overseas edition.Through an in-depth analysis of its content features,puts forward the direction and strategy of current political news reporting under the social media environment.That is to say,on the basis of finding the right position and adhering to the responsibility,we should keep up with the hot spots of current politics,and give a rational and objective voice with an equal gesture and popular words.