A Study On The Innovation Strategy Of Political Discourse In China Under The New Media Based On The Analysis Of The Text Of "One Micro And One Client"

In the new media age,media change has led to the change of communication,and so is the political discourse.In political communication,political discourse not only includes the content,but also the practice.Therefore,the innovation of political discourse can't just focus on the content.It should extend to the innovation of its style,idea,symbol and ways of expression.Only in this way,can we reach to the point of improving the communication efficiency of politic.Based on critical discourse and case study,I chose the “a micro-client” as the typical example.I randomly selected five government micro blogs among thirty-one provincial administrative regions,and seven videos published by Fuxing Road studio as examples to analyze their contents.In addition,I chose related online comments to make empirical research.Based on all those investigations and analysis,I try to figure out its value to the innovation of our political discourse.