News Report On Official Account Of Central Tiktok

The rapid change of technology provides infinite possibilities for human development.The development of mobile Internet,the update and iteration of communication technology,the upgrade and popularization of mobile terminal equipment provide an opportunity for the emergence and development of short video.As a new form of media,short video integrates text,pictures,audio,video and other forms.Due to the advantages of simple shooting,production and release,and the length of time,it has a large number of loyal customers.According to the data,the tiktok short video is the leader in the development of short video platform.It provides users with direct communication and timely communication and cultural space,and has great influence and publicity ability among users.Against this background,the central tiktok as the main force of the mainstream media,firmly seize the opportunity,actively develop the news short video area,and settle the short video platform of trembling,strengthen publicity,and spread influence by the occasion.In the central level media,the most representative tiktok news media are CCTV news,Xinhua news agency and people's daily.Based on this,this paper adopts the systematic sampling method to select three short news video platforms of CCTV news,Xinhua news agency and people's daily,and the 1598 short news video reports released in October 31,2019 to the central level media.Research on news reports.Tiktok is the first of all,based on the development of short video news and jitter,this paper reviews the related research on short video news and tiktok short video at home and abroad,and analyzes the concept and characteristics of short video news,the development course of the short video and the reason for the central media's entering the platform.Secondly,according to the sample content selected by CCTV news,Xinhua news agency and people's daily,the basic situation analysis,content analysis and voice analysis of the short news video of the central tiktok official account are carried out.Moreover,this article focuses on the four aspects of tiktok's commentary,comment volume,forwarding volume andinteraction with the audience,focusing on the communication effect,communication strategy and communication characteristics of the news reports of the central official media account.On the tiktok platform,the central level media has changed a lot in terms of content,news Voice and communication strategy.Therefore,we should reconsider the impact of the central level media on the audience.In the last part of the article,we explore the effect of "tiktok" on the audience's "training" in the central official media account.The main channel of receiving news information,the emergence and development of new media form has changed the way of receiving and reading information for the audience.Therefore,the "training theory" is also changing.