Research On The Path To Strengthen The Influence Of Mainstream Media

Based on the development of Internet technology,new media has more audiences with many advantages,such as large amount of information,wide range of communication,more flexible form of communication and so on.In particular,the popularity of mobile smartphones provides more and more audiences with more convenient information receiving channels,and new teaching relationships emerge.The Internet public opinion field tends to be diversified,and the public opinion position gradually shifts to the mobile internet terminal.In the past,the discourse power of the mainstream media,which was in the central position,has been constantly decomposed.The new media has a great impact on the traditional media,and the influence of the traditional mainstream media is no longer brilliant.Since the 18 th National Congress of the Communist Party of China,the central government has made many plans for the reform and development of the mainstream media.The mainstream media represented by the people actively explore the development path under the new situation,open up a wide range of all media platform communication system with rich transmission content,create a series of high impact products,and develop the mainstream media in the new situation and new environment The strategy provides reference.This paper is based on this background.After sorting out the research results related to mainstream media and media influence,this study takes three mechanisms of media influence as the main observation entry point,and selects the better influential content in the information released by people's daily in 2019 as the observation sample,From the perspective of the content,form,channel and new media products of media communication,this paper analyzes how the "two micro ends" of the people's daily guide the audience to contact,receive and identify with the media.Combined with the research on the development strategy of mainstream media in the new situation represented by people's daily,the current media development situation and domestic media environment,this study puts forward forward forward forward forward forward forward forward forward-looking thinking.In the new communication environment,the mainstream media should unswervingly follow the journalistic professionalism of Marxism on the way of strengthening their communication influence.Under the new situation,we should grasp the media development policy of our country,keep up with the media development trend,and adjust the communication thinking and ideas in time to adapt to the communication law under the new situation.We will intensify research on the construction of communication content and the characteristics of audience behavior in the new situation,follow the new rules in the new situation,and give full play to the role of the media.In the face of new challenges and new situations in the communication industry,the news communication practitioners should also strengthen new thinking,establish legal awareness,adhere to the professional ethics of the news practitioners,and let the mainstream media remain "mainstream" in the new communication environment.