Emotional Transmission Of Tiktok In Mainstream Media

Mainstream media releases their corresponding short videos on the platform of shaking platform,which is essentially based on the new tiktok,which is used to construct emotional users.Short video contains a variety of symbol elements,which constitute the password of short video emotional communication.To solve this problem,this paper puts forward the research proposition of how to carry out emotional communication in mainstream media.This research proposition provides a new direction and direction for the mainstream media to study the emotion of the voice,and to provide a reference for revealing the nature of the emotional transmission of the mainstream media and the development direction of the future"emotional" tiktok.First,tiktok,which can represent tiktok mainstream media,mainstream media and mainstream media,is selected.It is the vibrato code of "people's Daily","Henan radio and TV station" and "Guangzhou traffic radio".By using content analysis method,it will release the theme from January 2020 to June 30,2020 according to the theme,the title,sentence,class,audio-visual elements and emotional tone.This paper classifies short videos based on the features of text and symbol elements,and analyzes the way of emotional construction.Secondly,the paper uses qualitative research methods such as case studies tiktok and social psychology,communication and narratology to analyze the characteristics of emotional construction of the mainstream media.The study found that in the mainstream media tiktok platform,its emotional construction presents different characteristics.In the mainstream voice of the mainstream media,the main theme of tiktok is mainly information.Its title sentence is mainly expressed in exclamatory sentences.Emotional elements are mainly in public and medical staff.The auditory elements are mainly "simultaneous voice+background music",and their emotional keynote is mainly positive emotion such as pride and joy.Sowing features are the combination of macro narrative and micro narrative,"immersive" emotional dissemination,important time nodes to promote structural emotional communication,and create positive public feelings which affect public cognition and emotional orientation.In the mainstream media of Henan TV and radio channel,the theme of tiktok is mainly based on people's livelihood,and the title sentence is mainly declarative sentences,and expresses the emotion in implicit terms.In visual elements,ordinary citizens are the main ones;in auditory elements,"simultaneous sound+background music" is the main one;in emotional tone,anger,fear and other negative emotions are the main ones;in emotional construction,special follow-up reports are set up,and continuous emotional extension is the main feature,Close to the life of the people,rooted in the emotional foundation of the people,grass-roots interviews and commentary,and exaggerated the emotional atmosphere;in the mainstream voice of the Guangzhou radio station,the theme of tiktok is mainly social information,and its headlines show strong visual impact,and visual elements are also dominated by ordinary citizens.The characteristics of emotion construction are that the mainstream values of news commentary communication guide users'emotions,construct social scenes,enhance emotional experience,and realize individual socialization of emotional commitment."People's Daily","Henan Radio and TV Station Minsheng Channel","Guangzhou Traffic Radio" mainstream media Tik Tok released short videos,through the continuous innovation of symbol interaction to achieve emotional sharing interactive rituals,which is transformed into network communication behavior,making viewing The person breaks the boundaries of time and space to obtain emotional energy,forming a circulation of emotions.The emotional dissemination of the voice in the mainstream media generates emotional energy,thus integrating social emotions,forming public opinion,and building tiktok culture through emotional atmosphere.However,excessive emotional communication may lead to extreme emotional expression and group polarization in cyberspace,which brings challenges to the government's cyberspace management.In addition,emotional communication dispels serious and important issues,making people anesthetized in the emotional atmosphere and lose the ability of rational thinking.Therefore,the mainstream media should actively explore the deep emotions behind short videos and construct a harmonious society Build network emotional civilization.