Application Of Big Data In Business Model Innovation Of Solid State Storage Product Of The Company M

Business model innovation is that the enterprises update the basic logic creating value for customers by reintegrating internal and external resources and reshaping the business system structure in order to better fulfill the customer needs.On the basis of expounding the following main problems in business model of the SSD product of the company M,this paper discusses how to solve these problems by innovating the business model.1.In terms of market segmentation,no effective market segmentation was applied2.In terms of key activities,the company M needs to improve the management internally and speed up delivering the new products3.In terms of revenue streams,the main problem is the single revenue stream of selling SSD hardware and the market share is not highRegarding the market segmentation,the paper discusses how to address the problem of single SSD product in the company M and the one that it serves all the customers' needs with the same one product.The paper also expounds on how to segment the SSD market,and discusses in detail about the business model innovation in the three targeted markets,which are high value servers,data centers and personal computers.For each of the targeted market segments,the company M needs to get the technical requirements of the products from the customers of the targeted market segments by collecting and analyzing the usage model data of the SSD R&D big data;the company M can also analyze the SSD R&D big data to get the information of the abnormal situations of the products to avoid effectively the customers' data loss.Regarding the key activities,the company M needs to build the system to collect,clean up and analyze the big data and drive management,R&D,marketing,quality control,pre-sales and post-sales support,etc.to speed up delivering the new products based on the analysis outcome of internal and external big data.The company M also needs to add the development,maintenance and operation of online technology and marketing platform to better address the customers' issues,which cannot only improve the customers satisfaction but also create new revenue stream by providing the specific advertisement area in the platform for the main customers and the agents.Regarding expanding the revenue streams,the paper discusses mainly to increase the market share by delivering promptly the different products to fulfill the different customers' needs accurately.At last,the paper analyzes the new challenges the company M faces in the business model of its other storage products,and puts forward the advice on how to overcome these challenges with the big data technology.The paper provides us new insights into how the high-tech enterprises innovate the business model with the assist of the big data technology.