Mango TV's Production Of Self-produced Variety Shows Content Production Research

In recent years,online self-produced variety shows have developed rapidly.Tl number,quality,and playback of programs have increased year by year.T1:development of online self-made variety shows has also ushered in a golden ag Looking at the current online entertainment market,Mango TV's self-produced variety shows currently do not have an advantage.From the perspective of the anmoum of playing and programming.Mango TV also belongs to the second echelon of onlir video sites.All along,Mango TV's variety show resources are mostly from Huaa Satellite TV,and the popular TV variety show has always been ranked first among Mango TV sites.However,the variety resources relying heavily on traditional media are very unfavorable for the long-term development of video websites that compe with TV stations.Developing self-produced variety shows is undoubtedly the fundamental way for Mango TV to get rid of its dependence on TV media variety resources.The article first sorts out the development of Mango TV's self-made variety show The rise of Mango TV's self-made variety shows is due to a special industry environment and its own conditions,and has gone through three stages of development.Through the analysis of Mango TV's self-made variety shows,the article also summarizes its production types and production characteristics.Mango TV's self-produced variety shows the characteristics of program production branding,program theme verticalization,program development dataization,program marketing three-dimensionalization,and program material derivation.Through the distribution of questionnaires and on-site visits,the article found that the audience has a clear tendency toward self-made variety shows of MangoTV,and the audience has a high awareness of parent-child variety shows,and the audience believes that the professionalism and quality of Mango TV's own production of variety shows exist.Inadequacies.Mango TV's production of self-produced variety shows has the following bottlenecks:There are deviations in value orientation;the quality of paid programs is not up to standard;the types lack innovation and rely on the introduction model;and the phenomenon of "overwhelmingly discontent" with IPTV programs is more prominent.Combined with the analysis of Mango TV's self-made variety shows and the results of the questionnaire survey,the article puts forward five suggestions for the production of Mango TV's self-produced variety shows:adhere to the"three-inspection system" to prevent deviations from orientation;shape program cultural connotations and enhance media responsibility;focus on original models The research and development,training professional talent team;subdivided audience market to broaden the subject matter and content;open up the middle and lower reaches of the industrial value chain,and create more profitable space.