Competitive Strategy Research Of AVP's CMOS Image Sensor Business

China is the world's largest manufacturer of smart phones and so is one of the major consumers.Many domestic mobile phone brands are surpassing international brands such as Apple and Samsung,forming a new competitive world of smartphones represented by Huawei,OPPO,vivo and Xiaomi.Various mobile phone component suppliers not only enjoy the scale dividend brought by domestic mobile phones,but also deeply participate in the market competition.As one of the core providers of high-end CMOS image sensor chip solutions,AVP has deeply involved in the research and development and innovation activities of Chinese smartphone camera imaging solutions.The rise of Chinese smartphones,however,with the emergence of the inflection point of China's smartphone shipment growth,the market competition is more intense.How to make the company's CMOS image sensor business competitiveness continue to maintain its advantages among competitors is one of the most important things that the company must faced.This assay designed base on the logic as "theoretical research-investigation analysis-strategy research".Firstly,the research background and problems of this paper are described,and related literatures are sorted and analyzed.Next,focus on the analysis of the competition environment of AVP CMOS image sensor business,including analysis of company profile,resources and capabilities,while using internal value chain analysis tools to analyze the key activities of AVP Company to find out the value significance.In the analysis of external macro-environment and industrial environment,PEST tool and Porter five force analysis models were used,respectively,and CPM matrix was used to analyze the competition situation of AVP Company of opportunities,threats,strengths and weaknesses.Then use QSPM matrix to select the competition strategy of CMOS image sensor business of AVP Company.It is concluded that the CMOS image sensor business of AVP Company should implement a differentiated competitive strategy.With this conclution,AVP CMOS image sensor business competitive strategy solution,and Implementation and Guarantee solution are made.After analysis,it could conclude that AVP's CMOS image sensor business is already become one of the company's most important business units in addition to its memory business.It could effectively enhance AVP's business unit completion by providing differentiated competitive strategies for technology,service and brand,respectively.Nowadays,the competition in China's mobile phone supply chain is becoming increasingly fierce.There are also many technology-based enterprises in the Guangdong,Hong Kong and Macau Bay Area that are looking for ways to improve the competitiveness of business units.The solution made and idea in this assay for AVP CMOS image sensor business unit can provide some meanful suggestion to those companies which business character is focus on technology not service or focus on service,not R&D.All we do is in order to work together to promote the competitiveness of enterprises in Guangdong,Hong Kong and Macau Bay.