Research On Competitive Strategy Of Casting Robot Industry

With the continuous development of the society,the traditional manufacturing industry along with high energy consumption,low value and low labor cost is unable to meet the needs of the development of times.Under the pressure of environmental protection requirements,costs rising and demographic dividend losing,China's manufacturing industry has been already in a “low end locking” situation.The research on the implementation and popularization of intelligent manufacturing is urgent for the development of traditional manufacturing industry right now.In view of this situation,China has put forward the guiding ideology of "made in China 2025",and Chinese manufacturing enterprises have started a new round of technological upgrading and industrial revolution.This is also an important research topic for the survival and development of society and enterprises.In the process of referring to the industry,robot industry and related literature from domestic and foreign,this paper combines the development course of Wanfeng Tech Company and the application of foundry robot in application,considering the great attention to the industry and the application of a large number of data to demonstrate.The conclusion shows that this is a potential value chain with great development potential and a huge blue sea market.This paper aims at the characteristics and development trend of foundry robots.It deeply analyzes the great significance of competitive strategy in the process of enterprise development.By the application of SWOT analysis,this paper analysis the competitive environment of Wanfeng Tech company,and the company have rich knowledge and experiences in the field of foundry industry,and has remarkable advantages in experience and knowledge reserve.And also have great advantages in the management,such as the flexible internal mechanism,rapid decision-making,leading level of equipment,strong financing ability,rich experiences in decision-making and management,and the brand of “WFJY”,“WFKJ” has great reputation,great performance in cost control.However,there are also problems,such as the gap between the independent R & D capability and the international advanced level,the failure to realize lean production,the difficulty of introducing senior professionals due to geographical restrictions,the serious competition within the industry,the lack of key talents in the company,and so on.According to the SWOT strategic analysis framework tool,the company has chosen the growth strategy,hoping that choosing to develop in a certain business domain,carrying on the internal and external resources conformity unceasingly,acquiring the other advanced enterprises,all these actions to help the company to obtain overall strength quickly.Through the research on the competition strategy of robot industry and the development strategy of Wanfeng Tech Company,combined with the upstream and downstream customer resources of the industrial chain of the Company,this paper baseson the opportunity of transformation and upgrading of manufacturing industry in the Yangtze River area.Wanfeng Tech Company mainly takes the implementation of "innovation-driven development,application-led development" two major strategies,by "painting" robot,"manufacture robot","installed robot" three-step to arm themselves,by focusing on pouring robots,welding robots,deburring robots,loading robots and other manufacturing related industrial robot market as the company's main product direction.In this paper,by studying the current situation of development and industry competition of Wanfeng Tech Company,in order to optimize the direction of implementation of competition strategy,the paper puts forward the strategic implementation system that is technology as the guarantee,management promotion as the basement,and people-oriented as the foundation.