The Development Strategy Research On DT Company

DT company is a manufacturer of printed circuit boards for use in communications,computers and servers,automotive electronics,medical and other fields.In recent years,the price war among various circuit board manufacturers is frequent,and the price of raw materials is high.DT's operating profit margin declined year by year from 2016 to 2018.From the current situation,the above phenomenon is likely to continue,and it will struggle on the edge of low-profit survival for a long time.Like most small and medium-sized circuit board enterprises,DT company is also facing the situation of insufficient funds,weak technology and lack of talents.If we continue to use the past business model,development will be difficult to change.At the same time,with the advent of 5G era,PCB industry will usher in new development opportunities.DT company is in urgent need of in-depth analysis of the industry,to find a suitable development path.Based on the strategic management theory of the enterprise,this paper comprehensively analyzes the internal and external environment of DT company,conducts analysis and research with PEST and porter's five forces model method,and analyzes the actual situation inside the enterprise,so as to clarify the advantages and disadvantages of DT company.Through SWOT matrix analysis,DT company should take SO strategic option as the core,focus on the cloud computing server and 5G communication PCB market,plan in product structure,technology development and production capacity,and coordinate with each other under the overall coordination of the company,so as to establish competitive advantages and create maximum value for customers.