Research On Competitive Strategy Of PCB Business Of GW Company In 5G Era

In 2019,China entered the era of 5G networks,and it eventually began to enter people's lives.The 5G network has the characteristics of high speed,large capacity and low delay,continuously penetrates into many industries like the Internet of Things,and realizes the real "Internet of Everything" by meeting the versified needs of industries like communication,automatic driving,industrial control and medical care,smart home.Printed circuit board(PCB)is an important basic electronic component.The arrival of 5G has a great impact on PCB industry,which brings both the increase of "quantity" and the increase of "price".The PCB industry ushers in a new boom circle,but it also intensifies the competition among peers.The core competitiveness of the company has become the foundation for a firm foothold and sustainable development in the industry,and it is the top priority to make a suitable competitive strategy following the developing trend of the future electronic industry.Based on the related theories of strategic management,this paper chooses the PCB business of GW Company,which the author serves as a case study.Firstly,PEST method is used to analyze the macro environment of PCB business of GW company,and five forces model is used to analyze the industrial chain with the main competitors analyst;Then use the theory of value chain to analyze the internal environment of company,and the VIRO model to analyze the company's resources and capabilities;Based on the above research and analysis,it is found that the competition of PCB industry is fierce at present.Especially facing the opportunity of 5G,domestic counterparts have raised their investment to expand their production.Although the PCB business of the company has accumulated certain technical and market advantages in the past,due to the lack of production capacity and some internal management problems in recent years,the scale,efficiency and industry ranking of the company are gradually lagging behind,which affects the sustainable development of the company in the future.Therefore,combined with SWOT analysis,this paper thinks that the PCB business should choose the integrated strategy as the company's competitive strategy in the 5G era,and put forward the corresponding functional level strategy and relevant supporting safeguard measures in information management,human resource management,corporate culture construction and fulfilling social responsibilities.It is hoped that the research in this paper will provide a reference for PCB business of GW Company to settle the development direction and strategy formulation in the 5G era,and at the same time,it may also provide some reference for other PCB manufacturers in the same industry,which facing the same situation of iteration of industry and technology renewal,and in urgent need of transformation and upgrade.