Research On Creative Products Design Based On Museum Cultural IP

Museum is an important social public welfare organization to display the history and culture of the city,and it is a cultural and educational institution to provide knowledge,education and appreciation for the public.With the development of the times and science technology,museums began to seek means of economic income instead of the government funding,eager to increase social exposure.More and more museums are investing in the development of creative products,expecting to enter the public vision through creative products,and into the daily life of the people.The quality of the design and development of museum creation will directly affect the museum income,the dissemination and development of museum culture,and even the overall development of the city.Despite the importance of Museum cultural creation,there are still many problems to be improved.Cultural IP is a new concept derived from today's IP economy.Its outstanding performance in the cultural market makes all industries start to build cultural IP,and the museum with rich cultural heritage is the treasure house of excellent cultural IP.After years of market tests,cultural IP has a complete industrial chain,and many famous IP companies at home and abroad have mature cultural IP development mode.Museums can learn from the experience,use cultural IP to improve their own creative design and development,and achieve cultural communication and economic benefits of museums.By investigating the current situation of museum creative products,analyzing the existing problems,introducing the concept of cultural IP,combining the cultural IP industry chain with museum creative products,discussing the integration of the elements of cultural IP industry chain and museum creative products design and development mode,analyzing the necessity of building cultural IP in museums,and summarizing the design methods and development strategies of museum creative products around cultural IP.Starting from the visual image design of the museum culture IP,this paper deeply excavates the museum culture,refines the design elements,designs the cartoon shaped IP image with personality setting,and enriches the image creation from expression,action and scene.Based on the cultural IP image of the museum,creative productsdesign is carried out in combination with the cultural IP industry chain level.The design method and development focus are summarized from four aspects: content level,realization level,extension level and support level.Taking the Chengdu Museum as the design practice object,excavate the excellent cultural IP in the museum,design the cultural IP image and output the creative products design,which proves the feasibility of museum creative products design and development around the cultural IP.