| The statistics of the sixth national census in 2010 showed that the Ewenki people totaled 30,875 people,mainly distributed in the Inner Mongolia Autonomous Region,concentrated in the Ewenki Autonomous Banner and Chenbarhu Banner in the Inner Mongolia Autonomous Region.Due to the unique lifestyle of the Ewenki nationality and the natural conditions of the living area,the economic development rate has been relatively slow.With the tilt and support of national policies,the Ewenki Autonomous Banner of the Inner Mongolia Autonomous Region established the Broadcasting Bureau within the banner to improve leadership System,journalism has gradually entered a period of steady development.In recent years,the development and popularization of new media technology has continued,and the slow development of Ewenki journalism has also been greatly alleviated.However,Ewenki journalism on the new media platform still faces objective geographical,technological and financial constraints,subjective Problems such as incomplete institution construction,uneven distribution of news information types,and lack of new ideas in news information production.How to optimize the Ewenki news dissemination on the new media platform and realize the interaction between the platforms without losing their characteristics is a problem that the Ewenki news dissemination on the new media platform needs to be solved urgently.To this end,the author has a detailed understanding of the operating subjects and content of various new media platforms that are related to the Ewenki news dissemination,and analyzes the objects and effects of the Ewenki on the new media platforms.News dissemination is faced withvacancies in Weibo official accounts,serious homogeneity of content across platforms,and weak communication effects.For the research of Ewenki news dissemination on the new media platform,this article uses the content analysis method,selects samples from multiple platforms for comparative analysis,and observes its dissemination effect and homogeneity phenomenon;using the literature method,through the Ewenki traditional media Analyze the development history of the new media,explore the development path of its new media;use the field survey method,practice in the Ewenki Autonomous Banner Radio and TV Station,participate in the production of the new media department,and have a deeper understanding of the Ewenki news on the new media platform.Through the above methods,this article analyzes and believes that Ewenki news on the new media platform is facing serious problems of homogeneous information release,uneven distribution of news types,and lack of interaction on the platform.It is necessary to improve audience awareness and service awareness to ensure the news information.The national characteristics and the transformation to media integration have been improved to enhance the charm of Ewenki news on the new med ia platform. |
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