The Study Of Journalism And Communicaiton&National Identity In Northwest Minority Areas

This paper takes "3.14"."7.5" events, which were broke out in Tibet and Xinjiang, as the starting point, and put forward the "news media and national identity of the Northwest Minorities" logical proposition from the perspective of Communication development, accordingly, national development and ethnic unity are the theoretical significance and practical significance of this paper. This paper adopts field investigation, qualitative analysis and theoretical argumentative approach, and probes the issue of "Journalism and Communication of the Minorities and national image shaping" during the period of Northwest Minorities developing and media evolving. According to the contradiction and unification relationship between northwest media operation mechanism and national identity, I deem that the development of northwest minority Journalism and Communication presents a situation of binary competition pattern and non-balanced:1. the binary competition pattern of mainstream media (CPC newspaper and television) presents in Chinese language and minority language;2. the binary competition pattern of mainstream (CPC official newspaper and television) and non-mainstream (professional and target audience newspaper).Based on this competition pattern, it is seemingly that CPC newspaper and television play the opinion guiding role, but the brutal market competition makes people easily to ignore the supreme pursuit of national identify and causes entertainment consumption becoming the main part of life, national identity is a mere formality, this binary competition pattern result in a non-balanced development trend that entertainment consumption caused by market economy overwhelm the national ideology. This non-balanced development trend restricts the sound development of northwest minority Journalism communication and national identity. Therefore, eliminating and overcoming this problem and leading society to a harmonious and progressive direction are the keys to news dissemination and public opinion guide in China.To this point, I consider that northwest minority Journalism and Communication should establish and improve the "one body two wings", an equilibrium mechanism. These two wings (media as the public opinion tool and mouthpiece; information industry market survival) are guided by the operation system and mechanism of socialist market economy "integration", in addition, two wings as the material basis to carry the national identity. At the same time, strengthen civic education via mass communication, ethnic identity, cultural identity and religious identity could transform and transit to national identity. The innovation of this paper is on the aspect of northwest minority Journalism communication and national identity. I argue that constructing and improving the "one body two wings" communication mechanism is the foundation to enhance national identity, at the same time, civic education cultivated by mass communication is the crux of national identity; nation should avoid the harmness to minority media during the process of media mercerization. The deficiencies of this paper may include:value relation between minority Journalism communication and national identity; the validity, reliability of field research methods, your comment is highly appreciated.