The Research Of Television News Program Of Ewenki TV

Ewenki autonomous banner is located in a remote ethnic minority areas, underdevelopment, lack of information, Ewenki television become the main channel of the local audiences access to information. Ewenki News as the core news program, become the main way for the local audiences to learn news. So to analyze the problem of the program in order to promote its better for the local audience is necessary.So through the Ewenki News analysis and audience needs analysis, to research the news program whether to meet the needs of audience, and pointed out its problems. The article need to research four points: First, Ewenki News program content analysis. Second, analysis the needs of the local audiences. Third, audiences satisfaction surveys. Last, combine of the Ewenki News analysis and the audience survey, summed up the problem of Ewenki News. As the basis for the proposed strategy to improve the Ewenki news program.About the Ewenki News analysis, the article analyzes the news program category, theme and layout, mainly through the author’s observation. To understand the needs of the local audience through the reading of the literature and field survey, use the literature reading method and field survey. Audience satisfaction survey in the form of the questionnaire and use of spss17.0, use the questionnaires method. Finally, combination the program analysis and audience analysis to point out the problem of Ewenki News.Through the above investigation and analysis, the article analyzes the problems of Ewenki News have five points: First, the news selected is not widely, lack of news reports on economic, scientific, educational and social class. Can not meet the needs of the local audiences. Second, the program scheduling is unreasonable. Third, as a minority television, should produced their own language news program to highlight the characteristics of ethnic minorities, but the Ewenki television did not give enough attention to the problem. Forth, as a message class news program, the reports is lack of timeliness. Finally, the way of the news broadcast is dull, it is easy for audience bored, so it should be appropriate to add new elements.I hope the conclusion of this thesis will have some reference suggestions for the future development of Ewenki TV.