Research On The Interaction Between Publishers And Their Fans Of The “Rustic Videos” Of Kwai

Since the end of 1990 s,the Internet has been gradually popularized and developed rapidly in China.From the paper media era to the network optical fiber broadband and the development of digital network in recent years,the Internet has become an important force to promote cultural change.In China,the wide application of Internet not only profoundly changes people's production and life style,but also promotes the rise of Internet culture to a certain extent.The “rustic video” is a popular media culture phenomenon in recent years with the emergence of all kinds of short video social platforms in China.From the perspective of communication studies and sociology,this paper uses Randall Collins' s Interactive Ritual Chain Model to take the“Kwai”social platform as an example,selecting 11 video publishers and 196“rustic videos” released as research samples from December 1,2019 to December 31.Content analysis,text and discourse analysis,observation and case analysis are used to focus on the interaction between the publishers and fans of “rustic videos”.The paper is divided into seven parts:In Chapter One,the introduction introduces the background and the significance of the research as well as the searching methods and sample selections,explaining the theoretical framework of “Interactive Ritual Chain”.It also lists and summarizes the related literature by using the “rustic videos”and “Interactive Ritual Chain” as the central words.In Chapter Two,it explains the concept of “rustic videos” and describes the development history,content and characteristics of it.It is concluded that the “rustic videos” can be classified into three categories: daily life,rural comedy,and rural scenery,which characterized by clear theme,rich content,simple narration and so on.In Chapter Three,it explains the interactive behaviors between the publishers and fans of “rustic videos”,such as praising,commenting and sending gifts,and analyzes the interactive motivation between the publishersand fans.In Chapter Four,it constructs the “interactive ritual chain model” of the“rustic videos” between the publishers and fans,and explains the emotional stratification existing in the interaction ceremony between the publishers and fans,and the value creation of the “rustic videos” based on the interactive ritual chain.In Chapter Five,the shortcomings of interaction between the publishers and fans are mainly analyzed,such as the video update frequency is slow,the degree of emotional resonance is low,and the quality of interaction is uneven.In Chapter Six,based on the problems existing in the interaction between the publishers and fans in “rustic videos”,the concrete suggestions for optimization are given from the following three aspects: publishers themselves,government and the media platform.In Chapter Seven,it summarizes the shortcomings of this study and makes a plan of the feasible study of “rustic videos” to provide a theoretical reference for the future development of “rustic videos”.